D&AD Student Awards 09, In Book Winner
A direct mail pack for an integrated advertising campaign to demonstrate the marketing power of the mobile phone to advertising creatives. The campaign follows the story of Bobby, a 16-24 year old who swallows his phone and with it mobile advertising. I worked with another creative on this brief.
The direct mail pack is further supported by, a press advert in industry paper Campaign Magazine, which acts as a pre-cursor to the campaign and a Bluetooth tricycle, which would visit one of London’s top advertising agencies for duration of the campaign, and beam advert examples to creatives’ phones.
